On July 25, 2013, the Student Executive Council held this year’s Youth Empowerment Seminar at Chiang Kai Shek College’s main auditorium entitled: Marketing Innovation. The speaker was Mr. Josiah Go, one of the country’s most respected marketing gurus. This seminar was hosted by Joanah May P. Calaunan, a 3rd year Management Student.

Mr. Josiah Go emphasized that the three phases of innovation are to discover, to differentiate, and to deliver.“Change the rule or game, don’t be the market reader.” The first phase is to discover, marketers must change to make things more exciting rather than being confined within oneself and be boring. (Read more at http://fbas.cksc.edu.ph/news/255-mr-josiah-go-on-future-marketers-and-innovation)